/* ===========================================================
   Meta4Data — design system
   Brand: hexagon aesthetic, blue palette, Montserrat + Inter
   =========================================================== */
:root{
  --blue:#557dbc;        /* primary */
  --blue-deep:#3a5a92;
  --navy:#1f2a44;        /* dark sections */
  --navy-2:#26324f;
  --cyan:#7acdee;        /* light accent */
  --pale:#d9dee8;        /* pale blue-grey */
  --mist:#f3f6fb;        /* page background */
  --ink:#2b2f38;         /* body text */
  --muted:#5b6472;       /* secondary text */
  --purple:#8a3ab9;      /* sparing accent */
  --white:#ffffff;
  --line:#e3e8f0;
  --radius:14px;
  --radius-sm:9px;
  --shadow:0 10px 30px rgba(31,42,68,.08);
  --shadow-lg:0 24px 60px rgba(31,42,68,.16);
  --maxw:1140px;
  --font-head:'Montserrat',system-ui,sans-serif;
  --font-body:'Inter',system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;font-family:var(--font-body);color:var(--ink);
  background:var(--mist);line-height:1.65;-webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:var(--font-head);color:var(--navy);line-height:1.18;margin:0 0 .5em}
h1{font-size:clamp(2.1rem,4.5vw,3.4rem);font-weight:800;letter-spacing:-.5px}
h2{font-size:clamp(1.6rem,3vw,2.3rem);font-weight:700;letter-spacing:-.3px}
h3{font-size:1.22rem;font-weight:700}
p{margin:0 0 1rem}
a{color:var(--blue-deep);text-decoration:none}
a:hover{color:var(--blue)}
img{max-width:100%;display:block}
.container{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.eyebrow{font-family:var(--font-head);font-weight:700;letter-spacing:2px;text-transform:uppercase;
  font-size:.74rem;color:var(--blue);margin:0 0 .8rem}
.lead{font-size:1.18rem;color:var(--muted);max-width:62ch}
.center{text-align:center}.center .lead{margin-left:auto;margin-right:auto}
.muted{color:var(--muted)}

/* hexagon motif background */
.hexbg{position:relative;overflow:hidden}
.hexbg::before{content:"";position:absolute;inset:0;opacity:.5;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='56' height='100' viewBox='0 0 56 100'%3E%3Cg fill='none' stroke='%23557dbc' stroke-opacity='0.10' stroke-width='1.4'%3E%3Cpath d='M28 0l24 14v28L28 56 4 42V14z'/%3E%3Cpath d='M28 56l24 14v28L28 112 4 98V70z'/%3E%3C/g%3E%3C/svg%3E");
  background-size:56px 100px;}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--font-head);font-weight:600;
  font-size:.96rem;padding:.8rem 1.4rem;border-radius:999px;border:2px solid transparent;
  cursor:pointer;transition:.18s ease;text-align:center}
.btn-primary{background:var(--blue);color:#fff;border-color:var(--blue)}
.btn-primary:hover{background:var(--blue-deep);border-color:var(--blue-deep);color:#fff;transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--navy);border-color:var(--pale)}
.btn-ghost:hover{border-color:var(--blue);color:var(--blue)}
.btn-light{background:#fff;color:var(--blue-deep);border-color:#fff}
.btn-light:hover{background:var(--cyan);border-color:var(--cyan);color:var(--navy)}
.btn-lg{padding:.95rem 1.8rem;font-size:1.02rem}

/* header / nav */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:.6rem;font-family:var(--font-head);font-weight:800;
  font-size:1.25rem;color:var(--navy)}
.brand img{width:38px;height:38px;border-radius:8px}
.brand span b{color:var(--blue)}
.nav-links{display:flex;align-items:center;gap:1.6rem;list-style:none;margin:0;padding:0}
.nav-links a{font-family:var(--font-head);font-weight:600;font-size:.94rem;color:var(--navy)}
.nav-links a:hover{color:var(--blue)}
.nav-cta{margin-left:.4rem}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;font-size:1.6rem;color:var(--navy)}

/* hero */
.hero{padding:84px 0 72px}
.hero .eyebrow{color:var(--blue)}
.hero h1{max-width:16ch}
.hero .lead{margin-top:.4rem;font-size:1.25rem}
.hero-cta{display:flex;gap:.8rem;flex-wrap:wrap;margin-top:1.8rem}
.hero-note{margin-top:1rem;font-size:.9rem;color:var(--muted)}

/* sections */
section{padding:64px 0}
.section-tight{padding:44px 0}
.bg-white{background:#fff}
.bg-navy{background:var(--navy);color:#e8edf6}
.bg-navy h1,.bg-navy h2,.bg-navy h3{color:#fff}
.bg-navy .lead,.bg-navy .muted{color:#aebbd4}
.bg-pale{background:linear-gradient(180deg,#eef3fa,#f3f6fb)}

/* grid + cards */
.grid{display:grid;gap:22px}
.g-2{grid-template-columns:repeat(2,1fr)}
.g-3{grid-template-columns:repeat(3,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;
  box-shadow:var(--shadow);transition:.18s ease}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg)}
.card .num{font-family:var(--font-head);font-weight:800;color:var(--cyan);font-size:1.4rem}
.card h3{margin-top:.4rem}
.card p{color:var(--muted);margin-bottom:0;font-size:.97rem}
.card-link{margin-top:1rem;font-family:var(--font-head);font-weight:600;font-size:.92rem}

/* funnel / ladder */
.ladder{display:grid;gap:14px;counter-reset:step}
.rung{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line);
  border-left:4px solid var(--blue);border-radius:var(--radius-sm);padding:18px 22px;box-shadow:var(--shadow)}
.rung .tag{font-family:var(--font-head);font-weight:700;font-size:.7rem;letter-spacing:1px;text-transform:uppercase;
  color:#fff;background:var(--blue);padding:.25rem .6rem;border-radius:999px;white-space:nowrap}
.rung h3{margin:0 0 .25rem;font-size:1.08rem}
.rung p{margin:0;color:var(--muted);font-size:.95rem}

/* dimension chips */
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{display:inline-flex;align-items:center;gap:.5rem;background:#fff;border:1px solid var(--pale);
  border-radius:999px;padding:.55rem 1rem;font-family:var(--font-head);font-weight:600;font-size:.9rem;color:var(--navy)}
.chip::before{content:"";width:10px;height:11px;background:var(--cyan);
  clip-path:polygon(50% 0,100% 25%,100% 75%,50% 100%,0 75%,0 25%)}

/* tier list (starter kit) */
.tier{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;box-shadow:var(--shadow)}
.tier h3{display:flex;align-items:center;gap:.6rem;margin-bottom:.5rem}
.tier h3 .pill{font-size:.68rem;background:var(--pale);color:var(--blue-deep);font-family:var(--font-head);
  font-weight:700;padding:.2rem .55rem;border-radius:999px;letter-spacing:.5px}
.tier ul{margin:.4rem 0 0;padding-left:1.1rem;color:var(--muted);font-size:.95rem}
.tier li{margin:.2rem 0}

/* white paper cards */
.paper{display:flex;flex-direction:column;height:100%}
.paper .kicker{font-family:var(--font-head);font-weight:700;font-size:.72rem;letter-spacing:1.5px;
  text-transform:uppercase;color:var(--purple)}
.paper h3{margin:.4rem 0 .6rem;font-size:1.25rem}
.paper p{flex:1}

/* stat band */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;text-align:center}
.stat .big{font-family:var(--font-head);font-weight:800;font-size:2.4rem;color:#fff;line-height:1}
.stat .lbl{color:#aebbd4;font-size:.95rem;margin-top:.4rem}

/* gated form */
.form-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-lg)}
.field{margin-bottom:14px}
.field label{display:block;font-family:var(--font-head);font-weight:600;font-size:.85rem;margin-bottom:.3rem;color:var(--navy)}
.field input,.field select{width:100%;padding:.7rem .85rem;border:1px solid var(--pale);border-radius:var(--radius-sm);
  font-family:var(--font-body);font-size:.95rem;background:#fbfcfe}
.field input:focus,.field select:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px rgba(85,125,188,.15)}
.form-note{font-size:.82rem;color:var(--muted);margin-top:.4rem}

/* CTA band */
.cta-band{background:linear-gradient(120deg,var(--navy),var(--blue-deep));color:#fff;border-radius:20px;
  padding:48px;text-align:center;box-shadow:var(--shadow-lg)}
.cta-band h2{color:#fff}
.cta-band .lead{color:#cdd8ee;margin:0 auto 1.6rem}

/* footer */
.site-footer{background:var(--navy);color:#aebbd4;padding:52px 0 30px;margin-top:0}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:30px}
.site-footer h4{color:#fff;font-size:1rem;margin-bottom:.8rem}
.site-footer a{color:#aebbd4;display:block;margin:.3rem 0;font-size:.92rem}
.site-footer a:hover{color:var(--cyan)}
.footer-brand{display:flex;align-items:center;gap:.6rem;color:#fff;font-family:var(--font-head);font-weight:800;font-size:1.2rem;margin-bottom:.6rem}
.footer-brand img{width:34px;height:34px;border-radius:7px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:34px;padding-top:18px;
  font-size:.84rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* utility */
.section-head{max-width:64ch;margin-bottom:34px}
.section-head.center{margin-left:auto;margin-right:auto}
.mt-0{margin-top:0}.mb-0{margin-bottom:0}
.pill-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:1rem}

/* responsive */
@media (max-width:900px){
  .g-3{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .stats{grid-template-columns:1fr;gap:30px}
}
@media (max-width:680px){
  .nav-links{position:fixed;inset:72px 0 auto 0;flex-direction:column;background:#fff;
    padding:18px 22px;gap:1rem;border-bottom:1px solid var(--line);box-shadow:var(--shadow);
    transform:translateY(-140%);transition:.25s ease}
  .nav-links.open{transform:translateY(0)}
  .nav-toggle{display:block}
  .g-2,.g-3{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .rung{flex-direction:column;gap:8px}
  .cta-band{padding:32px 22px}
}

/* ---- long-form article (white papers) ---- */
.article-wrap{padding:40px 0 64px}
.article{max-width:780px;margin:0 auto}
.article .breadcrumb{font-size:.85rem;color:var(--muted);margin-bottom:18px}
.article .breadcrumb a{color:var(--blue-deep)}
.article h1{margin:.2rem 0 .4rem}
.article .lead{margin-bottom:.6rem}
.article-meta{font-size:.9rem;color:var(--muted);margin:0}
.article .rule{border:0;border-top:1px solid var(--line);margin:22px 0 28px}
.article h2{font-size:1.5rem;margin:1.9rem 0 .6rem}
.article h3{font-size:1.15rem;margin:1.3rem 0 .4rem}
.article p{margin:0 0 1.05rem;font-size:1.02rem}
.article ul,.article ol{margin:0 0 1.1rem;padding-left:1.3rem}
.article li{margin:.3rem 0}
.wp-table-wrap{overflow-x:auto;margin:0 0 1.3rem}
.wp-table{border-collapse:collapse;width:100%;font-size:.94rem}
.wp-table th,.wp-table td{border:1px solid var(--line);padding:.6rem .7rem;text-align:left;vertical-align:top}
.wp-table th{background:var(--mist);font-family:var(--font-head);color:var(--navy)}